What the scan found
The axe-core rules that failed on the Chipotle homepage, most impactful first.
ARIA roles used must conform to valid values
aria-roles · critical impact · 1 element
Images must have alternate text
image-alt · critical impact · 1 element
[role="img"] elements must have an alternative text
role-img-alt · serious impact · 3 elements
ARIA dialog and alertdialog nodes should have an accessible name
aria-dialog-name · serious impact · 1 element
All page content should be contained by landmarks
region · moderate impact · 8 elements
Heading levels should only increase by one
heading-order · moderate impact · 1 element
Document should not have more than one main landmark
landmark-no-duplicate-main · moderate impact · 1 element
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination
landmark-unique · moderate impact · 1 element
Scanned September 1, 2026 against https://www.chipotle.com. 3 checks needed manual review and are not counted in the score.
What this scan does not cover
Automated checks like this one catch roughly 30–40% of WCAG issues, and this scan covers the homepage only. Manual testing is still required for keyboard flows, screen reader output and content quality.
A clean automated score is a floor, not a pass. If you need the issues an automated homepage check misses, run a full scan on your own site and work through the findings.
Why Accessibility Matters for Chipotle
Build-your-own meal interfaces with step-by-step ingredient selection must be accessible. The multi-step customization flow, catering orders, and nutrition information need to work with assistive technologies.
What this means
Each failure above is a concrete barrier an automated tool could see without a human in the loop. This is not legal advice, but ADA complaints routinely cite exactly these WCAG 2.1 AA failures — contrast, labels, landmarks and keyboard access.
Business impact
Missed conversions from users who rely on assistive technology, plus higher support costs from inaccessible flows.
Compliance impact
ADA lawsuits often cite WCAG failures like contrast, labels, and keyboard access. Addressing the top issues closes the biggest gaps.
Related resources
Keep exploring accessibility benchmarks and WCAG success criteria.
Fix accessibility issues
Use these free tools and guides to fix the accessibility issues found above:
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